Incidencia de la inversión en innovación en las ventas de productos innovadores. Evidencia empírica en empresas manufactureras de Colombia

Abstract

The aim of this study is to analyze the impact of innovation investment on the sales of innovative products, using the information of the Manufacturing Innovation Survey, EDIT 2014-Colombia. In general terms, it is considered that firms with investment in innovation, reach better performance, by generating new and improved productive processes. However, the empiric evidence, not always allow obtaining a direct and tangible effect of this investment on performance, due to the lack of studies directly assessing this effect. The relationship was contrasted through a linear regression model. The results showed that although an effect of innovation investment on sales of innovative products exists, this effect is not highly significant. However, when data are segmented by company size, this effect becomes highly significant for the medium size firms.