An Optimization Model for Logistics Distribution Network of Cross-Border E-Commerce Based on Personalized Recommendation Algorithm

Abstract

In order to solve the problems of poor timeliness and high service cost caused by international logistics of cross-border e-commerce and to realize the localization of cross-border trade and improve consumers' shopping experience, much cross-border e-commerce has introduced overseas warehouse business. Because the optimization model for the logistics distribution network of cross-border e-commerce cannot solve the problem of high operation cost, the optimization model for the logistics distribution network of cross-border e-commerce based on a personalized recommendation algorithm is designed. Through the analysis of the logistics distribution network of cross-border e-commerce structure and the construction of logistics distribution network of cross-border e-commerce model and multiobjective optimization of logistics distribution network of cross-border e-commerce, the construction process of the logistics distribution network optimization model is completed. The simulation results verify the effectiveness of the model. By comparison, this model can effectively solve the problems that the original model cannot solve and reduce the operation cost of the logistics distribution network.