Journal ArticleOPEN ACCESS

Competitive Marketing Strategy

  • Nakamura S
Japan Marketing Journal (2019) 39(1) 97-105
DOI: 10.7222/marketing.2019.028
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Abstract

In 44 libraries. This book examines marketing and strategy in the new era of stakeholders, value and customer relationships. Competitive marketing strategy is presented as an ongoing, dynamic process of analysis, refinement and continued assessment. xvi, 320 pages : illustrations ; 25 cm. Marketing -- Australia -- Textbooks. Marketing -- Management. Marketing -- Textbooks. Marketing.

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APA

Nakamura, S. (2019). Competitive Marketing Strategy. Japan Marketing Journal, 39(1), 97–105. https://doi.org/10.7222/marketing.2019.028

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