FACTORS ASSOCIATED WITH INVESTING IN CRYP-TOCURRENCIES IN MILLENNIALS

Abstract

This study aims to identify the factors associated with investment in cryptocurrencies in millennials applying 136 surveys carried out under an exploratory factor analysis, with a quantitative approach and an exploratory-descriptive scope. The analysis of the collected data was carried out by measuring the degree of association between the constructs of the proposed conceptual model and using Cramer's V coefficient for hypothesis testing. The results validated the model proposed to explain the intention of investing in cryptocurrencies by millennials. It is evident that there is a strong rela-tionship between the perceived ease of use and perceived trust, perceived utility with perceived ease of use and perceived ease of use with millennials' attitude of use towards cryptocurrencies. Similarly, an intermediate associa-tion was observed between the factors of attitude of use, confidence and per-ceived security and the factor of intention to use.