On Rural Tourism and Its Present Situation of Development in Jiangxi Province

Abstract

As a special tourist item, rural tourism is an emerging development direction of tourism industry in China. Combining agriculture with ecology and tourism, rural tourism takes advantage of rural landscapes, rural production, rural eco-environment as well as rural ecology pattern for the purpose of attracting tourists to sightsee, study, experience, etc. Jiangxi is a great province in both agricultural resources and tourism resources. Hence, it is abundant in rural tourism resources. Starting from general conceptions of rural tourism such as concept, characteristics and development process, the paper analyzes in details the overall situation and resource advantages of developing rural tourism in Jiangxi in order to establish foundation for future development of rural tourism in Jiangxi Province.