O meio é a mediação: uma visão pós-fenomenológica da mediação datacrática

Abstract

As technological innovations transform communication processes, Jesus Martín-Barbero’s Theory of Mediations continues to play a fundamental role in the epistemological debates about the environment of communications in interactive networks. Social media, which, according to a postphenomenological approach, have intentionality and moral agency, have become the preferential mediations of contemporary communications, turning collective environments into datacracies, regimes in which databases and algorithms have great influence on decision making. The Theory of Mediations, by evidencing the importance of the communicative nature of Culture, is essential for the identification of the influence of communication in contemporary ideological formation.