SEARCH ENGINE OPTIMIZATION (SEO) AND SOCIAL MEDIA MARKETING TECHNIQUES AND ITS IMPACT AS A MARKETING TOOL WITH SPECIAL REFERENCE TO LUXURY BRANDS

Abstract

The study is focused on luxury brands and their marketing strategy inclusive of SOPs and Social media marketing. Luxury brand s are famous for its uniqueness and exclusiveness. What makes them demanding and irresistible to customers is their strategy of scarcity of products, creating an image of them being extremely luxurious and status centric. The study shows how the luxury brands market themselves with the help of S EO and Social Media marketing. The products being very exclusive in nature it is very difficult for the brand to find a customer base and sell customized pr oducts.At the end of this study we will be able to know how various luxury brands market their products and make them visible to th eir prospective customers through Search Engine Optimization and Social Media Marketing.