Strategi Social Media Marketing dalam Membentuk Brand Awareness Bimbingan Belajar Enormous Kedinasan

Abstract

Social networks seem to strengthen the position of the internet as a new communication medium, where distances seem to no longer be visible, information and messages can be conveyed globally in a short time. Various companies are trying to use social media marketing to develop their business, one of which is the Official Enormous Tutoring. The aim of this research is to analyze the Social Media Marketing Strategy in Forming Brand Awareness of Enormous Official Tutoring. The theory used is Quesenberry's social media strategy, namely analyzing business objectives, target audience, social analysis; big ideas and storytelling on social media and inspirational stories; Integration of social media with marketing, advertising and public relations. The approach used is qualitative with descriptive methods. Informant selection techniques were purposive and data collection techniques were interviews and literature studies. Data analysis techniques with Miles and Huberman are data reduction, data presentation, data verification and description. The findings or results of this research are that the ENS social media marketing strategy uses 3 elements, namely, firstly laying the basic framework for conversation, secondly making improvements and starting conversations, thirdly integrating marketing, advertising and public relations with social media. However, the third element is not integrated with public relations.