Comparison of Marketing Strategies Between Emerging and Legacy Companies

Abstract

In this era of rapidly changing information, different companies' marketing strategies have varying degrees of impact on the company's future development. In this research, the author discusses the different marketing strategies between emerging companies and traditional companies in the fields of automobile manufacturing, hotel, and information technology through comparison. The research shows that after comparing the case studies of different industries, these strategies will correspond to the second, third, and fourth industries. The correct transformation of the company is more conducive to the company's long-term development. Studying its market position and market trends is particularly important for the development of enterprises.