IMPACT OF SERVICE QUALITY OF LAND TRANSPORTATION ON CUSTOMER SATISFACTION AT JOHOR PORT LOGISTICS

Abstract

This study is for the impact of service quality of land transportation on customer satisfaction at Johor Port Logistics. JP Logistics is the one-stop center for all logistics needs. It’s become a service provider. JP Logistics have the facilities to fulfill the customer requirements. The objective of this research is to identify the most influence of service on customer satisfaction on land transportation services at Johor Port Logistics Sdn Bhd and to categorized the strongest factor that customer needs from that service can be implemented o in this research The respondent of this study is the customer of JP Logistics Sdn Bhd. The population of this study is based on a demographic basis such as gender, age, marital status, education, and others. These studies just focus on customers in the Pasir Gudang area. In this study, researcher uses SPSS as the software to calculate the Normality Test, Frequencies Analysis and Correlation. Lastly, researchers also identify some recommendation in order to improve and full fill customer satisfaction in JP Logistics Sdn Bhd.