That's Interesting!: Towards a Phenomenology of Sociology and a Sociology of Phenomenology

Abstract

QUESTION: How do theories which are generally considered interesting differ from theories which are generally considered non-interesting ? ANSWER: Interesting theories are those which deny certain assumptions of their audience, while noninteresting theories are those which arm certain assumptions of their audience. This answer was arrived at through the examination of a number of famous social, and especially sociological, theories. That examination also generated a systematic index of the variety of propositional forms which interesting and non-interesting theories may take. The fertility of this approach suggested a new field be established called the Sociology of the Interesting, which is intended to supplement the Sociology of Knowledge. This new field will be phenomenologically oriented in so far as it will focus on the movement of the audience's mind from one accepted theory to another. It will be sociologically oriented in so far as it will focus on the dissimilar base-line theories of the various sociological categories which compose the audience. In addition to its value in interpreting the social impact of theories, the Sociology of the Interesting can contribute to our understanding of both the common sense and scientific perspectives on reality. © 1971, Sage Publications. All rights reserved.