THE ECOSYSTEM OF SHARED VALUE MODEL FOR THE COMMUNITY DEVELOPMENT PROGRAM IN SAGULING HYDROELECTRIC POWER STATION AREA (WEST JAVA)

Abstract

Purpose: This study aims to integrate CSR programs and stakeholders in the Saguling Reservoir area (West Java) by proposing recommendations in the form of an ecosystem of shared value model that can be implemented by all stakeholders in related ecosystems to restore the function of the Citarum River and increase regional competitiveness, to increase the standard of living of the people in the area. Theoretical framework: The theoretical framework used is The Ecosystem of Shared Value as a New Model of CSR, Pentahelix Collaboration, and Nature-Based Solution Approach. Design/methodology/approach: This study uses a qualitative research approach with an action research design. There are two types of data used in this study, namely Primary Data (Group Discussion, Observation, and Depth Interview) and Secondary Data (Literature and Document Review). This study also uses the data analysis technique of the Miles and Huberman model which consists of three stages that must be carried out, namely data reduction, data display, and data verification. Findings: The results show that the CSR approach in the Saguling Hydropower area is quite good, but the shared value generated is still low, especially for the Saguling Reservoir and the hydropower itself, because the current community development programs are only aimed at the community. The community development program in the Saguling Reservoir has been running for a long time, but these programs have not been integrated, so an ecosystem of shared value model is needed that can integrate several of these programs. The mapping of community development programs along the Citarum river basin (West Java) from upstream to downstream (Citarum River ring 1 area) must be carried out through intense collaboration and coordination with stakeholders. Research, Practical & Social implications: The practical implication is that this ecosystem of shared value model can help stakeholders carry out a common agenda, namely "Restoring the Functions of the Citarum River". In addition, the application of the model, which is also accompanied by the ongoing collaboration between stakeholders, can transform the Saguling Reservoir area into a tourist village area as a form of support for the development agenda in West Java and Indonesia. Originality/value: The research carried out is very significant in the study of corporate social responsibility, especially in the implementation of the ecosystem of shared value model, the output of which is a change towards a tourism village area. This research is also research oriented to social change.