An interview with Cheryl McKinnon, Chief Marketing Officer of Nuxeo

Abstract

Nuxeo announced the availability of Nuxeo DAM, its first digital asset management application earlier this year. An established vendor offering open source Enterprise Content Management since 2000, this move into DAM was largely prompted by demand from its diverse install base. Nuxeo DAM builds on the strength of the Nuxeo Enterprise Platform, a highly extensible Java-based environment designed specifically for content applications. Nuxeo DAM has been designed with the creative content consumer in mind - offering the key functionality needed to manage multiple renditions of rich content, ease the storage burden, protect against intellectual property or copyright breaches, and enable easy and intuitive search and navigation through media assets. This article provides insights into Nuxeo's market strategy, differentiation and why DAM is an essential move for the company. [PUBLICATION ABSTRACT]