Advancing Local Culture Through Hyperlocal Media

Abstract

As indicated by global technological innovations, the revival of the digital era has made the distribution of information more dynamic. Rapid developments are being made worldwide, with excellent digital media skills that benefit any community. People can easily express their desires, which can be channeled through various services provided and handled by digital media. This study aims to explore the activities of cultural communities that seek to preserve the value of local wisdom with media technology. The local cultural community processes community media by integrating online and offline activities in today's digital settings. This study shows the efforts of the cultural community in developing community media innovation. This article will show how the Bali Buja Community, as a cultural community, seeks to preserve the values of local wisdom through creative expression through online-based community media. The community media manager implements hyperlocal media, a new solution for community media with modern media technology.