Cultural factory and niemeyer's brand. avilés: A creative city in the atlantic arc

Abstract

The Niemeyer Centre and the Factoría Cultural (Cultural Factory) constitute the two strategic axes serving as the cornerstones for the urban revitalization and socioeconomic dynamization project fostered by the city of Avilés, analyzed in this paper. With the purpose of becoming one of the creative cities in the Atlantic Arc, a new identity has been forged in Avilés, a brand pledged to innovation, modernity, culture and the arts, which has had a positive effect in the development of the service sector, the promotion of cultural industries and the progress of technological production.