Innovations in the Creative Industry Entities

Abstract

The aim of this contribution is to define the essence and specifics of innovations in the creative industry entities, to summarize and compare the results of two surveys carried out so far in this area and to outline the direction of further research carried out under the conditions of Slovak creative businesses. In the EU Member States, there are huge expectations associated with the creative industry. It is assumed that the CI will contribute to the recovery of the European economy and to the growth of its competitiveness. Based on the following findings, we can conclude that innovations in the creative industry is relatively little explored. Integrating creative industry into a broad sector of traditional industries can increase the competitiveness of enterprises to innovate and increase the economic value of their products and services.