Strategic Innovation Planning and Partnerships: Aligning Market, Products/Services/Processes and Technologies

Abstract

There are different tools to support the innovation planning, however, the paradigm of open innovation shows that there is a need to adopt different partners in the development of technology, product, service or process, and many of the proposals in the literature ignore this theme on the innovation process. This study proposes a generic model to strategic innovation planning, especially for technology push approach. The model was developed from an action research and literature review, which includes these elements. It contains three different stages ranging from the identification of markets and possible partners to carry out a strategic plan for innovation. The application identifies the technology core of the organization and possible technology, products, services or processes to be developed. Results on the practical application of the model over different innovation processes can be objects of future research. [ABSTRACT FROM AUTHOR] Copyright of Technology & Investment is the property of Scientific Research Publishing and its content may not be copied or emailed to multiple sites or posted to a listserv without the copyright holder's express written permission. However, users may print, download, or email articles for individual use. This abstract may be abridged. No warranty is given about the accuracy of the copy. Users should refer to the original published version of the material for the full abstract. (Copyright applies to all Abstracts.)