Theory of Planned Behaviour to Predict Responsible Ecotourism: Structural Equation Modelling

  • Ibrahim H
  • Mariapan M
  • Lim E
  • et al.
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Abstract

… In sustainable ecotourism, responsible ecotourist behaviour towards purchasing local products and services is vital to alleviate poverty in local communities and help wildlife …

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Ibrahim, H., Mariapan, M., Lim, E. A. L., & Bidin, S. (2022). Theory of Planned Behaviour to Predict Responsible Ecotourism: Structural Equation Modelling. International Journal of Academic Research in Business and Social Sciences, 12(6). https://doi.org/10.6007/ijarbss/v12-i6/13333

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