VALUE ADDED ANALYSIS OF AGROINDUSTRY SUPPLY CHAIN PASSION SYRUP IN NORTH SUMATERA PROVINCE.

Abstract

Passion fruit (Passifloraceae) is one of the strategic commodities because of its usefulness as raw material of passion fruit syrup as an agroindustry product that has rich nutritional value of vitamin C and beneficial to human health. The objective of this research is to know the value added of passion fruit after processed into passion fruit syrup, and profit rate in the processing of passion fruit into passion fruit syrup. The research method used was descriptive research with the location of research on the central horticulture of Brastagi and Medan City. Value- added analysis used the Hayami method (1987). The analytical method used the Hayami Value-added analysis. The results showed that the value added of passion fruit products at the farm level was 169,680,000 Rp /year and the profit rate of 23.74%, while the added value in the company of passion fruit syrup agroindustry was obtained for 112.500.000 Rp / year and the corporate profits rate was 57%.