The Influence of Consumer Ethnocentrism, Perceived Value and Brand Credibility on Purchase Intention: Evidence from Indonesia’s Banking Industry

Abstract

The study aims to investigate the effects of consumer ethnocentrism, perceived value and brand credibility on purchase intention. A questionnaire was developed and completed by 301 respondents and the context of the study was foreign bank in Indonesia. Results reveal that ethnocentric consumers has a negative impact on perceived value and brand credibility. However, it has been found that purchase intention was influenced by consumer ethnocentrism, perceived value and brand credibility..