Aspects of mobility in e-Marketing from the perspective of a customer

Abstract

The main aim of this article is to analyze the use of marketing mechanisms on the Internet. To meet this objective, the authors conducted a study limited to a selected group of individual users-students of the University of Warsaw. The paper presents the characteristics of the application of marketing tools as well as the users' opinion on the usefulness of these tools in broadly defined e-commerce. The article also presents the discussion and the findings of the present study.