The Impact of Environmental Information on Cryptocurrency Investment Allocation Decisions: An Experimental Survey Study

Abstract

Despite the universal acknowledgment of financial profit expectations as an investment driver, environmental concern has been suggested as a factor influencing investors' decisions to purchase cryptocurrency. In this sense, this study investigates the impact of environmental information on investment allocation decisions to purchase different types of cryptocurrencies with different levels of environmental impacts (i.e., cryptocurrencies using Proof-of-Work (Bitcoin) and Proof-of-Stake (Ether) consensus algorithms). This study used an online survey involving 199 respondents in experimental groups (receiving environmental information before allocating decision) and control groups (receiving no environmental information before allocating decision) to split an imaginary fund into Bitcoin and Ether. No significant difference in allocating capital was found between the groups regardless of investment horizon, time of affiliation as a cryptocurrency investor, education level of the respondents, and perceived importance of environmental impacts. Possible explanations for this insensitivity are widespread prior knowledge about the environmental impact of Bitcoin, psychological reactance towards environmental information, and the assessed overall low perceived importance of environmental impact for investment decisions in cryptocurrencies. The lack of significant impact found in such an experimental study implies that environmental education alone cannot be sufficient to shift investor preferences. The findings offer initial insights into the impact of environmental awareness on cryptocurrency investment motivations and provide empirical evidence to understand cryptocurrency investment behaviors in the current research scene. The results suggest researchers and policymakers investigate further investors' motives while coming up with more restrictive policy instruments to mitigate the negative environmental impact of cryptocurrencies.