INNOVATIVE MANAGEMENT OF INTEGRATED BUSINESS STRUCTURES IN THE FINANCIAL MECHANISM OF POST-WAR RECOVERY

Abstract

The article is devoted to the study of innovative management of integrated business structures in the context of the financial mechanism of post-war recovery. The emphasis is on the importance of introducing innovations into agricultural enterprises and on the possibilities of their development in the conditions of post-war recovery. The analysis and forecasting of the main indicators of the effectiveness of innovative activity of four agricultural companies that are part of the integrated group "Agroprosperis" were car-ried out. The dynamics of profitability, coefficients of innovative growth, activity and informatisation of work, as well as financial dependence and personnel policy of enterprises for the period 2019–2023, were studied with forecasts for 2025–2026. It was determined that the main driver of development is investments in innovative and project activities, which is especially clearly manifested in the company "Golden Dawn (agro)" LLC, which demonstrates leadership in this direction. The forecasts showed positive dynamics of growth of innovative potential, but at the same time, revealed significant differences between enterprises in terms of the level of innovative activity, financial stability and personnel policy. Recommendations are proposed for improving the innovation management system to increase the efficiency of investments in innovation in the context of ensuring a stable workforce and improving the financial stability of enterprises in the future. The results of the article emphasise the need to strengthen innovation management to ensure the sustainable development of agricultural enterprises in the context of economic recovery after the war.