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The Influence of Green Marketing Strategies of Chinese Fashion Companies on Brand Image and Purchase Intention of Consumers based on Green Attitudes

  • Tian J
  • Lee Y
Asia-pacific Journal of Convergent Research Interchange (2020) 6(10) 97-107
DOI: 10.47116/apjcri.2020.10.08
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Abstract

… of green marketing strategies under the intermediary role of green attitudes implemented by Chinese fashion … to identify the relationship between green marketing, green attitudes, brand …

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APA

Tian, J., & Lee, Y. (2020). The Influence of Green Marketing Strategies of Chinese Fashion Companies on Brand Image and Purchase Intention of Consumers based on Green Attitudes. Asia-Pacific Journal of Convergent Research Interchange, 6(10), 97–107. https://doi.org/10.47116/apjcri.2020.10.08

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