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Introducing the ARTS framework: A tool for constructive re-inquiry

Journal of the Academy of Marketing Science
DOI: 10.1007/s11747-023-00996-6
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Goldsmith, K., Hmurovic, J., & Lamberton, C. (2024, May 1). Introducing the ARTS framework: A tool for constructive re-inquiry. Journal of the Academy of Marketing Science. Springer. https://doi.org/10.1007/s11747-023-00996-6

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