Human-machine in the vortex of digital synergy

Abstract

This study explores whether experience with AI tools and the intensity of their use influence individuals’ adoption of ChatGPT in the Czech Republic. Using data from 1232 respondents (aged 15+), collected via a quota-based online survey from April 8 to April 26, 2024, logistic regression analyses investigated two key questions: (1) Does increased use of virtual assistants correlate with a higher likelihood of ChatGPT adoption? and (2) Does frequent ChatGPT usage predict more intensive engagement with other AI tools? Findings confirm that people who use voice/chatbots more often are significantly more likely to try ChatGPT, and vice versa. Preference for text-based assistants also correlates positively with ChatGPT adoption. Unexpectedly, a generally positive outlook on AI across sectors (banking, healthcare, customer service) does not always translate into ChatGPT usage, implying that trust or scepticism can be context-specific. Another notable insight is that ethical concerns and a strong preference for human contact consistently dampen ChatGPT uptake, suggesting that perceived privacy risks remain a critical barrier. These results highlight the importance of digital synergy in AI adoption. Policymakers and industry stakeholders can use these insights to develop targeted strategies for fostering inclusive, ethical, and sustainable digital transformation.