PENGARUH KUALITAS PRODUK DAN HARGA TERHADAP KEPUASAN PELANGGAN

Abstract

This study aims to analyze 1) The effect of product quality on Customer Satisfaction at Iwoiro Drinking Water Depot, 2) The effect of price on Customer Satisfaction at Iwoiro Drinking Water Depot. and 3) The simultaneous effect of product quality and price on Customer Satisfaction at Iwoiro Drinking Water Depot. Data was obtained from 75 samples who were customers of the Iwoiro Drinking Water Depot, Lalonggasumeeto District, Konawe Regency Based on the results of the analysis, it can be concluded that 1) Product quality has a positive and significant effect on Customer Satisfaction at the Iwoiro Drinking Water Depot. This means that the better the quality of the products produced can increase the customer satisfaction of the Iwoiro Drinking Water Depot. 2 Price has a positive and significant effect on Customer Satisfaction at Drinking Water Depots e. This means that the better customer perception of the product price is able to increase customer satisfaction of Iwoiro Drinking Water Depot.  and 3) Product quality and price simultaneously affect Customer Satisfaction at Iwoiro Drinking Water Depot. This means that the increasing production quality and customer perception of product prices can increase customer satisfaction of Iwoiro Drinking Water Depot.