Using artificial intelligence, ontology, and 3D visualization in the metaverse for improving collaborative work and collective intelligence

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Abstract

The current researches of metaverse have focused mainly on data management, security, networking, and 3D modeling. The deployment of 3D data visualization in metaverses for entrepreneurship applications has not been studied. To review metaverse and data visualization technologies and propose a novel method of combining 3D data visualization with exploratory analysis using artificial intelligence (AI) and ontology for data analysis and visualization in the metaverse. The research methods include exploratory reviews of metaverse and data visualization technologies, and case studies as a proof of concept of the proposed model. The review results of existing data visualization are devoid of an analytical process, are inflexible for customization, have no collaborative data interaction or evaluation, and are lack of guidance of using those tools. Artificial intelligence models, 3D visualizations, metaverse, and ontology-based AI chatbots have been proposed to solve these problems respectively. The case study demonstrates the effectiveness of these methods to guide users on 3D data visualization collaboratively to generate insights and recommendations. The research impacts are using ontology to structure the data, an AI chatbot in metaverse to explain the analysis, and a 3D data visualization in metaverse for improving collaborative work and insight generation.

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APA

Lau, A. S. M., Wu, J., Ma, P., & Lee, H. (2025). Using artificial intelligence, ontology, and 3D visualization in the metaverse for improving collaborative work and collective intelligence. International Journal of Entrepreneurship and Innovation, 26(1), 66–84. https://doi.org/10.1177/14657503241313362

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