Consumer Attitudes, Values, Needs, and Expectations Due to COVID-19

Abstract

This paper analyzes the outcomes of an exploratory review of the current research on consumer attitudes, values, needs, and expectations due to COVID-19. The data used for this study was obtained and replicated from previous research conducted by KPMG and Worldpay/FIS. We performed analyses and made estimates regarding how the COVID-19 outbreak limits consumers’ self-governance for shopping options, articulating impulsive and panic buying related to possible coming shortages or price rises and hoarding behaviors while catalyzing their perceptions of indecision and confidence in configuring their purchasing choices. Data collected from 8,600 respondents are tested against the research model. Descriptive statistics of compiled data from the completed surveys were calculated when appropriate.