Implementasi Etika Bisnis Islam dalam Strategi Promosi Produk Asuransi Takaful

Abstract

Asuransi Takaful is a company that engages in risk insurance services. In its operation, the company does not engage in forbidden businesses. However, the strategies in promoting the products may violate Islamic business ethics. This study is conducted to examine the implementation of the Islamic business ethics concept in promotion strategies at PT Asuransi Takaful of Banda Aceh Branch. This research is field research using a descriptive qualitative approach. The Finding shows that PT. Asuransi Takaful has implemented tawḥid, ‘adl, ikhtiyār, farḍ, and iḥsān in the promotion strategies.