Perceived social structural relations and group stereotypes: A test of the Stereotype Content Model in Malaysia

Abstract

Using data from two studies, the current research tests the Stereotype Content Model (SCM) within a Malaysian context using Chinese and ethnic Malay participants. The aim of the research is to examine the theoretical underpinnings of the SCM in a new context by investigating the role of aspects of the perceived social structure that have not been considered previously. In line with the SCM it is found that the two dimensions of warmth and competence underlie in-group and out-group stereotypes in Malaysia. In addition, the in-group was evaluated more positively than the out-group on both dimensions. Furthermore, perceived economic social status rather than cultural or power status was related to out-group competence (Study 1), and to out-group warmth (Studies 1 and 2). Higher perceived economic competition was weakly and not consistently associated with less out-group warmth, and political competition was not related to warmth.