Qualitative Analysis of DoorDash

Abstract

For the reason that phones and internet have become pervasive recently, online ordering and food delivery service have become more popular. In 1994, the online ordering service for pizzas showed up, and in the 2000s, major pizza chains have mature online ordering service. This study aims to explore the qualitative analysis of DoorDash by using Michael Porter's five-force model. For DoorDash, its rivalry among existing competitors is strong, and the threat of substitute products is strong. Also, the bargaining power of suppliers is becoming stronger. Meanwhile, the threat of new entrants is small, and the bargaining power of buyers is relatively weak in the American suburbia.