Understanding digital era through entrepreneurship readiness level

Abstract

There are several factor that influence students to become an entrepreneur such as motivation, resource capabilities, opportunity discovery, and entrepreneurial skills. The aim of these research is to identify the entrepreneurship readiness level of student at millennial generation in West Java, Indonesia, then help them to develop their skills and knowledge to compete in digital era. By using quantitative approach with simple random sampling method we get number of sample are 370 college students in West Java, Indonesia. Result of these research showed that that students motivation, entrepreneurship skills, and resources capabilities are the most influencing factors to the level of entrepreneurship readiness level with coefficients score 0.4 p<0.005; 0.26 p<0.005; and 0.17 p<0.005. Other variable, opportunity discovery is not significant with score 0.12, p>0.005. Based on these research, students already realized about the importance of highly motivate and develop the entrepreneurial skills if they want to become an entrepreneur. The implication of these research, for formal, informal institution, government, and private sector have to develop the basic foundation, concept, and knowledge about critical thinking of how to generating an ideas and discover opportunity in entrepreneurship process for their students.