The Relationship Between Media Content Preferences and Political Participation in 25 European Countries: The Moderating Role of Broadband Penetration and Broadband Access

Abstract

This study examined the idea that the rise of broadband Internet has contributed to an aggravation of the divide between those who are politically active and those who are not. It was hypothesized that both access to broadband Internet (as an individual-level characteristic) and broadband penetration (as a country-level characteristic) would strengthen the positive relation between relative preferences for political media content and political participation. Analyses were based on data that were collected in the 2010 wave of the European Social Survey (N = 40,582; 25 countries). Political participation was measured both using a voter turnout variable and using a more general political participation scale. Findings from multilevel analyses provide support to the moderating role of both broadband access and broadband penetration, but only when using the general political participation scale.