Local Culinary Development Strategy in Improving the Tourist Attraction in Tedis Beach Kupang

Abstract

Tedis Beach is one of the special interest tourism attraction well-known in Kupang City especially for culinary, the diversity of local culinary that can be processed and served saves a potential in increasing the attractiveness of a tour on the Tedis Beach. The purpose of this study is to determine the potential of local culinary in Tedis Beach and to be able to find out local culinary development strategies that can increase the tourist attraction of the Tedis Beach. This research is descriptive using primary and secondary data. The method of data analysis is descriptive qualitative. In analysing the data are done by collecting primary data and secondary data. Data and information obtained through field research are then analysed. In analysing data, SWOT analysis used, SWOT analysis is an analysis of the external and internal environment. The results showed that there are a lot of local culinary potentials that can be developed as a tourist attraction on Tedis Beach. The results show that local culinary has its advantages, namely uniqueness that cannot be obtained in other regions plus a beautiful view. Even though local culinary entrepreneurs around Tedis Beach pay less attention to appearance, both food, outlet, and personal appearance. Incessant types of international cuisine that enter through the franchise around Tedis Beach can be used as momentum in further increasing the variety and distinctiveness of cuisine while maximizing tourist arrivals through Kupang both domestically and abroad.