The Impact of Transparency on the Intention to Donate Online through the Kitabisa.com Platform

Abstract

This study aims to explore the impact of transparency on the intention to donate online via the Kitabisa.com platform. It employs a quantitative research approach, using primary data collected through online questionnaires distributed via WhatsApp to 100 Accounting students in Banda Aceh. The sampling method used is purposive sampling. The data was analyzed using simple linear regression with the assistance of SPSS 26 software. The findings indicate that transparency significantly influences the intention to donate online through the Kitabisa.com platform.