Small Rural Farm-Support Agribusiness: Strategies to Survive and Thrive. Case Studies from New Zealand

Abstract

This research explored the characteristics of small, rural, farm-support agribusinesses (SRFSAs) using 12 case studies in Canterbury, New Zealand. Semi-structured interviews were conducted with 12 SRFSA owner-managers to identify the important industry characteristics they possess, the challenges they face, and the resilience strategies they deploy for survival. The study revealed that vital industry characteristics include community relationships, community infrastructure, the supply of suitable labour, and the surrounding land-use. SRFSAs confront challenges related to seasonality, specialized assets, labour, finances, and regulation. Crucial for survival is the owner-manager, including their background and skillset, their focus on operational excellence, and their ability to develop robust strategy.