An Importance-Performance Analysis on Cognitive Factors of Street Environments for Urban Regeneration New Deal Projects

Abstract

Background The street environment, which is the spatial background for people's daily activities, affects their lives. Therefore, even in the same street environment, as the perceived influence is different for each individual, it is necessary to understand and study the cognitive aspects of Most of the Urban Regeneration New Deal Projects in revitalized neighborhoods or communities in South Korea based on street environment improvement. However, there are considerably few studies that consider the cognitive influence of residents on street environments for the projects. Methods The Importance Performance Analysis (IPA) tool was used to identify the factors that residents and street users are aware of the street environment in the Urban Regeneration New Deal Project areas and the extent of their satisfaction. Results First, factors of “ugly-beautiful,” “cold-warm,” and “uncomfortable-comfortable” are both high in importance and satisfaction regardless of area. Second, the “dark-bright” factor is included in the focus improvement section with high importance but low satisfaction. Therefore, it is necessary to consider design elements that can provide a bright feeling in the street environment improvement project in the future. Finally, as a result of the IPA analysis, most factors, except for a few in street environment evaluations, show different results depending on the region. Conclusions The purpose and direction of the project need to be integrated into the context of the larger frame of the Urban Regeneration New Deal Projects. However, a regional customized project plan that reflects the current status, regional characteristics, and opinions of residents, needs to be derived.