Pelatihan Kewirausahaan Berlatar Ekokultural untuk Pemberdayaan Masyarakat Miskin Pedesaan

Abstract

The purpose of this study was to provide an entrepreneurship training model based onthe local culture to empower the rural poor. The goalwas achieved through research and development approach. The results showthat the entrepreneurship training model with an eco-cultural aspect for empowerment of the rural-poorareas should focus on theshaping ofthe public mindset from that of workers to job creators. The substance ofthe material should berelated to ecosystem and cultural elements of the local environment. The images and symbols related to Sundanese’s culture were used as media for learning. The curriculum, teaching materials, strategies and the media for training were developed inthis studybased on the theoretical  studies and consultation with experts for the empirical effectiveness of empowering the rural poor.