Triggering employee creativity through knowledge sharing, organizational culture and internal marketing

Abstract

In this paper a conceptual framework is proposed, where knowledge sharing (KS) works as mediator to enhance employee creativity (EC). Rigors review of literature states the significance of organizational culture(OC), internal marketing (IM) to EC in Islamic banking while KS is working as a mediator. The literature of this study contains six hypothesis. EC considered as dependent variable and there are two independent variables OC is first independent variable and internal marketing (IM) is considered second one the mediating variable for this study is knowledge sharing. The determinants in this study for OC were assimilated are “Power Distance, Uncertainty Avoidance, Future Orientation, performance orientation, masculinity versus femininity and Individualism versus collectivism”. Given framework is well suited for Islamic Banking. Later empirical research will conduct to observe the effect of given framework and hypothesis. The comprehensive propose framework in this paper contributes in empirical findings for academicians, Islamic banking industry is act as a platform, and will be helpful to the policymakers to formulate laws, rules and regulations.