LA INNOVACIÓN COMO REQUISITO PARA LA COMPETITIVIDAD TURÍSTICA: Una metodología para su descripción y análisis

Abstract

The purpose of this article is to systematize the experience carried out by the Faculty of Applied Sciences to Tourism and Population of the University of Morón, Argentina, this work is part of the Federal Strategic Plan for Sustainable Tourism of the National Quality Board which, through the Competitiveness and Innovation Tourist Destinations subprogram, asked the university to identify a set of indicators of destinations competitiveness. But due to the complexity of the task, and short term it is decided to work with Innovation as an indicator of relevance, which allows at first an approximation to reality. In order to do this, and in a context devoid of reliable information, it is decided to design a methodology to relieve, describe and analyze a in a quick and self-managed manner the existence of innovations in tourist destinations.