Cyclone tourism in India – a perspective article

Abstract

Purpose – This paper aims to explore the concept of cyclone tourism (CT) as a business proposition in resilient destinations affected by multiple cyclones and similar adverse weather conditions. Design/methodology/approach – A review of research articles on adventure tourism and thanatourism in the past 35 years to highlight the paucity of research on the concept of CT as a possible area of business interest especially in regions experiencing frequent tropical cylcones and adept in disaster management. Tourist risk-taking behavior is based on the premises of Edgework theory, Zuckerman's Sensation Seeking Scale and Arnett's Inventory of Sensation Seeking. Findings – CT can be commodified in regions facing frequent cyclones to customer segments who patronize adventure tourism and thanatourism. The increasing number of thrill-seeking travelers, augmented weather forecasting capabilities and enhanced disaster management capabilities of certain resilient destinations make the concept of CT viable. Also, this can only be possible with seamless cooperation and willingness amongst the key stakeholders – tourists, service providers and governmental agencies. Originality/value – CT as a concept can be plausible with the further research on geographical conditions, tourist behavior, willingness of business owners and governmental agencies.