A STUDY ON THE CONSUMPTION PATTERN AND VIEWER EXPERIENCE OF OTT PLATFORMS WITH SPECIAL REFERENCE TO ERNAKULAM CITY

Abstract

Over-The-Top (OTT) streaming services distribute online audio-visual content, including music. These platforms don't make use of the typical cable or satellite feeds as traditional television does. Any kind of content can be delivered via the internet and can satisfy the entertainment needs of the viewers. The COVID-19 epidemic increased the level of acceptance for OTT media, even though OTT streaming just became widely used in the last ten years of this century. It evolved into a widely adopted digital trend. Since its debut, OTT has fundamentally altered how consumers access and view content. In this paper, a study is conducted on the consumption of the OTT platforms among viewers and their experience on pricing, usability, and quality of this new generation of digital entertainment. Analysis of the consumption includes determination of the OTT platforms used, time spent on them and their experience.