Potential used of social media/mobile phone to support promotion and marketing in the rural tourism destination

Abstract

Currently, social media, especially mobile phones, are increasingly playing an element of business strategy. Social media offers its capabilities as a tool to reach global marketing targets. Studies on the use of social media have shown that the use of social media as a variety of strategies produces significant results. Likewise, many references show that the potential for the promotion of tourist objects by utilizing advanced technology or through electronic media is very important and profitable. This study aims to see opportunities for the use of social media, especially mobile phones in supporting the promotion and marketing of regional tourist destinations in Indonesia at the district/city level, which generally has not been easily and well informed to the public. The research methods used were interviews and field surveys as well as a literature study and regional tourism regulations. The results of the research are the potential for the use of mobile phones at the district/city level, the availability of technical support, and the proposed implementation.