The Development of Traditional Food in Tourist Destinations from the Perspective of Dramaturgy

Abstract

The sustainable development of traditional diets in the tourist industry is an important issue. This article analyses the historical evolution and the opportunities for a traditional Chinese dish in tourism. Taking mandarin fish in Anhui cuisine as the research object and the world heritage site Hongcun as the case, this paper investigates the evolution process of the local traditional die driven by tourism and its influence on the construction of gourmet tourism destinations. Primary data were obtained via interview. It was found that, to cater to the mass tourists, the destination created the diet frontstage. Traditional food changed through menu simplification, taste changes, the standardization and scale of production, and the immobilization of presentation. The dieter’s frontstage and backstage are not entirely separated; the “middle stage”—Homestay diet is a fusion of them; it is the product of functional differentiation of the frontstage and active integration of the backstage. By expressing the actual state behind the scenes, the middle stage transforms the tourist system from a “supportive experience” to a “peak experience”.