Comprehensive Evaluation and Analysis of Maritime Soft Power Based on the Entropy Weight Method(EWM)

Abstract

For one thing, maritime transport has expanded the scope and scale of human activities unprecedentedly. For another thing, it has promoted foreign exchanges between countries, it has played a huge role in the formation of the world pattern and the development of globalization, and has promoted the realization of a powerful transportation country. By constructing a maritime soft power evaluation model, we analyze the gap of maritime soft power between China and powerful transportation countries. It is mainly reflected in that marine insurance (including P&I insurance), shipping finance, shipping brokerage and other maritime service industries are still underdeveloped, the right to speak in the formulation of international shipping laws and regulations is still weak and China has not yet become an international maritime dispute resolution center. To enhance the soft power of maritime transport and assist the construction of powerful transportation country, we should further grasp more international discourse rights of shipping rules, actively participate in international maritime transport, improve the maritime legal system, cultivate high-quality maritime talents, and promote Chinese maritime culture.