The Examination of Integrated Marketing Strategy of the Cultural and Creative Industries in the Henan Province An example of how Henan TV became a household name in China

Abstract

With the popularity of Henan TV programs and the "archaeological blind boxr" in recent years, Henan Provincial Museum, an excellent representative of the development of domestic museum , has become a hot research subject. At present,, the China’s demands for the development of cultural and creative industry have not been met. And the burgeoning cultural and creative industry needs excellent cases for further reference. Based on the current situation and difficulties of the development of museum resources in Henan Provinc, this paper attempted to explore how its utilization of creative marketing methods such as the "blind box economy" to promote the deep integration of cultural resources and cultural and creative industries. Furtherly, the promotion of the in-depth integration of cultural and creative industry in Henan Province through integrated marketing communication was also be elaborated. Finally, this paper proposed targeted improvement measures to contribute to the development of the cultural and creative industry in Henan Province. The paper also offered relevant improvement measures, with a view to playing a positive role in the evolution of cultural and creative industry in other cities and provinces.