The structural approach to social representations: Bridges between theory and methods

Abstract

Since the publication of the works of Jean-Claude Abric and Celso Sá, the structural approach to social representation has become widely diffused. There is often a lack of congruency between theoretical aspects of the structural approach and technical characteristics of the different methods used. This paper aims at making explicit the structural characteristics that are studied by the different structural approach techniques. These characteristics are: associative power of the elements, consensual aspects of thought and object essence. With these characteristics it is possible to elaborate a classification of the different techniques of the structural approach to social representations. The conclusion focuses on the absence of the social representation dynamics on a technical level despite being a central theoretical point for a better understanding of the socio representational phenomenon. Keywords: Structural approach, social representations, methods, theory.