Analisis Dampak Kurangnya Sadar Wisata dan Doktrin Kota Santri Terhadap Perkembangan Pariwisata di Kabupaten Pandeglang Banten

Abstract

The tourism sector has become an important aspect in the economic progress of a country. Pandeglang Regency is an area with a lot of tourism potential, but in the process of its development it is still far behind other areas. The purpose of this study is to analyze and examine what factors influence so that there are still many Pandeglang residents who are not aware of tourism and to study why the city doctrine of students is so strong against Pandeglang residents that it affects the development of tourism in Pandeglang Regency. The method used in this study is a qualitative method with a process of observation, interviews, and documentation with a SWOT matrix analysis to determine the strengths, weaknesses, opportunities and threats in developing tourism potential in Pandeglang Regency. The informants consist of: the tourism and creative economy office. Pandeglang, tourism managers, pokdarwis, religious leaders, academics, tourists, the people of Pandeglang, the research was carried out for one year. While the right strategy in developing tourism in Pandeglang Regency is the SO Strategy (Grwth). The SO (Growth) strategy is a strategy that utilizing existing strengths to increase its competitive advantage. The results of this study indicate that many factors cause tourism in Pandeglang to be still far behind, among others: there is still a lack of awareness of tourism, there is still a lack