The Role of Place Attachment as a Mediator Between Destination Image and Revisit Intention

Abstract

Tourism is one of the sectors that contributes to Indonesia's economic growth. The tourism sector needs to increase the number of tourist visits by improving the good image of visitors so that they are interested in visiting again. Factors that influence tourists' intention to visit again are destination image and place attachment. This study aims to examine the relationship between destination image and place attachment, destination image on revisit intention, and the relationship between destination image and revisit intention mediated by Place Attachment. This study uses WarPLS analysis with 100 respondents who visited several tourist attractions in Semarang Regency. The results of this study indicate that destination image has a significant effect on place attachment, destination image has a significant effect on revisit intention and place attachment mediates destination image on revisit intention.